MasterWing Creative Agency Delray Beach

Finding and Using Hashtags on Instagram in 2021

When it comes to building a business or promoting an event or publicizing a cause,  you probably need to have an Instagram page. And if you have one, you need to know how to use it properly. One area that you need to pay close attention to is the hashtags that you use. But how do you know which hashtags are working – and which ones aren’t! 

Instagram Stats – There are several different ways that Instagram analyzes Instagram business accounts and you’ve probably heard about ‘the algorithm.’ Unfortunately, the Instagram algorithm changes frequently as the habits of Instagram users continue to evolve. As a result, every marketer must understand how to change and grow with those changes. Hashtags are an integral part of Instagram marketing because users like them, and so your hashtag strategy has a strong influence on your Instagram views and engagement – your stats. 

#Hashtag Basics – What exactly is a hashtag? A hashtag is basically a keyword that you use on social media posts to make it easier for visitors to sort, find and organize posts. A hashtag starts with the # pound symbol, and when you click on it you can discover other posts using that hashtag. You can also enter a #hashtag in Google search and find other posts using that hashtag. 

The right mix of hashtags is vital to get your Instagram posts discovered by new visitors. So, what do you need to do in order to get the right mix of hashtags for your Instagram post? First, you need to actually be using hashtags because studies show that having at least one Instagram hashtag will get you approximately 12.6% more engagement

Instagram allows up to 30 #hashtags per post – but many brands succeed using far fewer. So how do you find and use the best Instagram hashtags to reach your ideal audience? 


“Developing a good hashtag strategy could really improve your results on Instagram.” ⁣⁣

-Instagram Expert Sue B. Zimmerman


The Mix

There are many different types of hashtags including community hashtags, branded hashtags, campaign hashtags, and there are several subclassifications within these categories:

  • Product/service hashtags
  • Niche hashtags
  • Instagram community hashtags
  • Special events/season hashtags
  • Location hashtags
  • Daily hashtags