Social Media and Professional Photography & Video

Is hiring a professional photographer really worth it? Today, a strong social media presence is more important than ever. How important is professional photography to building your image and your […]
How to Create an Email Signature That Gets Noticed (And Gets RESULTS)

Sending out emails is something we do so frequently, and for so many different reasons, that we often don’t think about it. Once you set up your ESP (email service […]
How to Use Instagram Reels for Your Small Business or Nonprofit

Are you getting addicted to watching Reels? If not, you’re missing out. Reels are short videos to inform, entertain and grow your audience. Instagram Reels, like all videos, are growing […]
How To Build an Event Landing Page That Converts

The first interaction most people will have with your event is your event landing page – the page where they can buy tickets, get more information, or subscribe to your […]
Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research An email […]
Local Artist is Selected as 2022 Delray Affair Featured Poster Artist

Our very own, Sarah E. Huang is selected as the poster artist for 2022 Delray Affair! Huang is a Taiwanese-American artist based in Delray Beach, FL. She earned her Bachelor […]
Holiday Tips for Small Business Owners

The holiday season is the make-or-break time of year for small businesses to reach their business goals – and the time for small business owners to stress out. This time […]
How to Build Your Keyword Strategy So Your Site Gets Found Online

When people use a search engine such as Google, they type words into a Search field to find information. Marketers call those words ‘keywords.” If you have a website or […]
What is ALT Text? – & Why You Need It

People love images in blogs and social media posts. They love them so much that images are a ranking signal for search engines, and the strategic use of relevant images […]
After Your Event: Automated Post-Event Emails

Do you need some positive online reviews of your event? Are you looking for ideas for future event planning? Post-event evaluations are both an important part of your future event […]