In the fast-changing world of social media, standing out amongst the noise can feel like an uphill battle for small businesses and nonprofits. While follower count might get your ego
The walls of Williams Cottage will reflect the faces of its neighbors, as The Spady Museum proudly hosts its first exhibition in collaboration with The West Atlantic Redevelopment Coalition (thecoalitiondelray.org).
Imagine your small business is a charismatic storyteller, captivating crowds with a unique tale. But what happens when you tell contradictory, jumbled versions of your story? Confusion reigns, engagement plummets
With the year winding down, it’s time for small business owners, nonprofits and entrepreneurs to start looking ahead to the trends that will shape the digital marketing landscape in 2024.
Event photography captures the key moments of your event and helps you market it in the future. High-quality and engaging event photography documents important occasions and capture the fun and
In today’s interconnected world, social media has become a powerful tool for businesses to connect and engage with their target audience. But did you know that connecting and engaging with
Hashtags are a great way to increase engagement, attract more followers, and even convert followers into customers on Instagram. But how do you come up with a hashtag strategy? What
Instagram is returning to its roots and placing more emphasis on photo sharing and engagement as part of its 2023 marketing strategy. Instagram became enormously popular as an interactive photo-sharing
For small business owners, the key to marketing success is regular, consistent and targeted messages. And consistency isn’t limited to marketing copy. Consistency in content marketing includes: Content copy, voice
If you have a business with a blog, social media sites, a website, a newsletter or any other platforms that require content, you’ve probably heard of ChatGPT. Since its release
Sixteen (16) performances by world-renowned Jazz greats and local Jazz favorites will take place at venues throughout Miami Beach. From an exclusive night with Grammy-nominated legendary Jazz pianist Monty Alexander
This holiday season, small business owners have the opportunity to take a step back from their day-to-day operations and give back to their local community. Here are just a few
Get the Most From Your Budget As the internet becomes increasingly cluttered, it gets harder and harder to cut through the noise. Algorithms are always changing, and it can be
On November 4, Habitat for Humanity of South Palm Beach County and the City of Boynton Beach partnered to bring the annual Veterans Build presented by Vertical Bridge to the
On October 13 & 14, 2022, more than 70 leading CEOs and senior-level business leaders left their offices to pick up hammers and help build a home for a local
What’s the one thing you visualize when you think about your favorite brands? Maybe it’s the colors they use, the way their logo looks, or the feeling you get when
Fire up your passion & fuel your business at the IGNITE Conference in Delray Beach from Sept. 30 – Oct. 2 Ferial Youakim, a former refugee who turned local entrepreneurship
The Organization Broke Ground On Homes for 3 New Families In July With 3 groundbreakings in the month of July, Habitat for Humanity of South Palm Beach County and the
Is hiring a professional photographer really worth it? Today, a strong social media presence is more important than ever. How important is professional photography to building your image and your
Sending out emails is something we do so frequently, and for so many different reasons, that we often don’t think about it. Once you set up your ESP (email service
Over 250 volunteers from corporate and civic groups will come together to transform ten homes in one day in Delray Beach, Florida. The City of Delray Beach, the Delray Beach
Are you getting addicted to watching Reels? If not, you’re missing out. Reels are short videos to inform, entertain and grow your audience. Instagram Reels, like all videos, are growing
The “Sisterhood of the Pink Hard Hat” reunites on March 3 & 4 to build alongside a local family with three young girls. The annual Women Build fundraising event presented by
Retiring Director Roberta DiPietro Celebrates Nearly 40 Years of Leadership South Florida marketing pro and entrepreneur Amanda MacMaster has been named the Executive Director of GMFEA – The Greater
Friday, April 8, 2022, and Saturday, April 9, 2022 (10 a.m. to 6 p.m.) Sunday, April 10, 2022 (10 a.m. to 5 p.m.) For the 60th year, Greater Delray Beach
The first interaction most people will have with your event is your event landing page – the page where they can buy tickets, get more information, or subscribe to your
90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research An email
Our very own, Sarah E. Huang is selected as the poster artist for 2022 Delray Affair! Huang is a Taiwanese-American artist based in Delray Beach, FL. She earned her Bachelor
The holiday season is the make-or-break time of year for small businesses to reach their business goals – and the time for small business owners to stress out. This time
When people use a search engine such as Google, they type words into a Search field to find information. Marketers call those words ‘keywords.” If you have a website or
People love images in blogs and social media posts. They love them so much that images are a ranking signal for search engines, and the strategic use of relevant images
Do you need some positive online reviews of your event? Are you looking for ideas for future event planning? Post-event evaluations are both an important part of your future event
Holiday Social Media Marketing Black Friday, Cyber Monday, Giving Tuesday… not to mention Christmas, Hannukah, New Year’s! The holidays are here. If you haven’t started your holiday marketing campaign yet,
Power Access, the non-profit organization that produces the annual South Beach Jazz Festival (SBJF), in association with The Rhythm Foundation, is excited to announce the full line-up for the 6th
#GivingTuesday is November 30, 2021 #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.)
Several local nonprofit and for-profit Greater Delray Beach Chamber of Commerce members participated in GDBCC’s Inaugural Do Good Delray event series in the month of October. There were fourteen events.
A powerful story will make people pay attention to your brand. Storytelling is a must-have skill in your marketing arsenal. People want to connect with story to help them understand
Power Access, the non-profit organization that produces the annual South Beach Jazz Festival (SBJF), in association with The Rhythm Foundation are excited to announce the headliner for SoBe in NoBe, The
Building a small business requires time, strategy, money and a great product, service or idea. If you have a great product, how much time, strategy and money does it take
MasterWing Creative Agency is honored to announce that we have been named the Delray Beach Business of the Year 2021! At the Delray Beach Chamber’s Party In Paradise annual fundraiser
This month we recognize the accomplishments of female entrepreneurs and small business owners. October was established as National Women’s Small Business Month to celebrate the achievements of women business owners.
Planning and executing a successful event requires a lot of time and teamwork! The reality is, many organizations simply don’t have enough time or enough team members to get everything
The Greater Delray Beach Chamber of Commerce will celebrate businesses and their leaders at its annual fundraiser Party in Paradise on October 14 from 6:00 pm. This year, join the Chamber at
By Guest Blogger Catherine Russell Are You Ready For Some Changes? If there’s one thing you can be sure of, it’s change! Content marketing and social media are always changing.
The Greater Delray Beach Chamber of Commerce Connects Local Nonprofit Organizations with For-profit Businesses with a Series of Events this October through Do Good Delray Several local nonprofit and for-profit
Festivals are a popular way to entertain large crowds, especially outdoor festivals in our gorgeous South Florida weather! Organizing a festival can take months of planning so you want to
Are you planning an event for your nonprofit? A creative but flexible marketing plan and knowing all the resources available in your community will help your nonprofit event succeed. Never
Power Access, the nonprofit organization that produces the annual South Beach Jazz Festival in Miami Beach is excited to announce their collaboration with The Rhythm Foundation for the 2022 event.
Local SEO = Google My Business 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. – Nectafy For many small
After growing up in a war-torn city in a refugee camp then struggling and overcoming crippling self-esteem issues, Ferial Youakim built a career teaching women how to love themselves. Youakim
When it comes to building a business or promoting an event or publicizing a cause, you probably need to have an Instagram page. And if you have one, you need
If you are an event planner, local marketing and local SEO are important to help people discover and support your event! Local event marketing requires both online and offline, in-person
Images and videos are important parts of your event’s story. People love visuals on their desktop and mobile – far more than copy! Optimized visual content – photos, videos, infographics,
