Nonprofit Marketing Services
At MasterWing Creative Agency, we understand how to maximize your nonprofit’s budget and tap into local and national resources to expand your communication efforts. Every nonprofit organization has unique needs and a unique audience, but is faced with similar challenges that make it critical that no opportunity is missed or forgotten. Amanda and Ethan are well-connected in South Florida, and can use their influence, relationships and experience to build your brand and grow your organization.
The Arts • Nonprofits • Community Organizations
How Your Nonprofit Can Benefit from MasterWing’s Services
Our passion is building brands with purpose. Innovative, creative marketing strategies combined with skilled, reliable and trustworthy support services make your nonprofit stand out. With over 10 years of experience promoting and building South Florida nonprofits, our team of expert marketers can take your mission to the next level.
Branding
A unique identity makes your business standout from the competition and get noticed. Our inventive creative team helps brands get found, get seen and stand out:
- Logo design
- Website design
- Custom newsletter design
- Collateral marketing materials including signage, SWAG, displays, and printed and digital brochures
SEO
Search Engine Optimization is the process of designing your digital content so that it can be found and understood by people and search engines. Local SEO is the process of adding location-based keywords and hashtags on your website, blogs, social media posts and other digital content. We implement SEO best-practices so your small business can be found online including:
- Strategic keyword and hashtag research and implementation
- Optimized images and graphics
- Optimized website copy, blog content, social media posts and digital platform bios and descriptions
- Google My Business/Google Business Profile is a free online listing and profile that helps your small business get found in Google Search. Content optimization and strategic management are vital to make sure your GMB profile is accurate and ranks
Google Ad Grant Management
Google for Nonprofits offers free or discounted programs and grants to nonprofit organizations that meet their criteria and offers tips and case studies for nonprofits to meet their goals using Google products. Google Grants programs support nonprofit activities including:
- Google Ad Grants: access to $10,000 free, in-kind advertising per month in Google AdWords along with many other benefits
- Google Earth and Maps
- YouTube Nonprofit Program
Content Marketing
Original, optimized and targeted blog posts, website copy, newsletters, press releases and other online content that is designed and targeted to reach the ideal audiences for your nonprofit.
Social Media Campaigns
Grow your reach and following by optimizing your social media presence on targeted social platforms including:
- SEO optimized bios, posts and images
- Social media marketing plans for 2-7 posts per week with optimized copywriting
- Strategic local and service hashtag strategy
- Promotion of new blog posts, events and organization news
- Engagement and growth campaigns
- Organic reports and insights
- Paid media strategy, creation and management
- Audience building
- Event promotion
- Branding campaigns
- Analysis
Nonprofit Event Planning, Promotion and Management
Events and festivals are a way for your nonprofit to gain visibility, increase your funds and support your mission. Event marketing pro Amanda MacMaster has been creating and managing South Florida events for over 10 years.
- We tackle all any and all of your event marketing needs from creation to social media promotion to onsite management to post-event analysis
- We work with events and festivals of all size
- Build your supporter funnel to target where your audience lives online, and build a journey to convert them from visitors to supporters.
Website Development
Your website is your vistor’s first impression of your business. Whether your site just needs a tune-up or you need a whole new rebrand and website, we design creative, clear and optimized websites that attract, convince and convert your visitors to become your customers.
Visuals
If 1 picture says 1000 words, attention grabbing photography, graphics and videoography by award winning photographer Ethan Dangerwing makes the difference for brands that want to stand out.
- We create branded graphics to promote your from brochures to ads to banners to logos
- We handle social media campaign photo shoots, head shots, event photography, food photography, product photography and more.
